Millennials. They’re really not that complicated.
Yet companies are paying big money to figure them out. Case in point…
Back in May 2016, Fortune published an article titled:
Go check it out. It will take you less than 60 seconds.
Now having read the article, what got your attention?
For me it was the fact that these “millennial experts” are teaching that simple tactics such as food, movie outings, and team building activities are key to making millennials happy and more productive.
What makes matters even worse is that they’re being paid $20,000 an hour for this type of advice.
This makes me think of the saying, “Knowledge is power.”
Well, what if the knowledge we’re getting is the wrong type of knowledge. If this is the case, is knowledge still power?
I mean, it’s no wonder why there’s so much confusion when it comes to millennial generation.
Look, I’ll be the first to tell you that I don’t have all the answers. I also don’t have the audacity to call myself an “expert” on the millennial generation.
But I can tell you a couple things with absolute certainty.
First, I am a millennial.
Second (and much more importantly), I’ve had the privilege of leading over a thousand of my peers thus far in my career.
Third, I run a company that is responsible for leading and training millennials all around North America.
I tell you this because I’ve come to learn that leading millennials is not as complex and/or frustrating as most make it out to be.
In fact, it all comes down to one simple component…
Ensuring that millennials are consistently experiencing a specific set of core needs.
That’s why we’ve created YoungPro Leadership Series (YPLS).
The purpose of YPLS is to:
Provide leaders with the insights and strategies that have proven to help companies attract, develop and retain the top young talent in their respective industries.
Now, we’re not going to charge you $20,000 an hour for these insights. We’re also not going to tell you that the key to making millennials happy and more productive is food, movie outings and team building activities.
That being said, we know that your time is valuable and that it must be earned.
Thus the reason why the posts within the series will not be “theory”.
Instead, we’ll be providing you with insights and strategies that have proven time and time again to deliver results when it comes to leading the millennial generation.